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Spot your winners and your money pits
Create a free account, connect your Meta ads, and see:
- Your whole account on one chart: spend against results
- A live target line that sorts every ad into scale, keep testing, or cut
- Hover any dot to see the ad behind it

Every ad ranked, best to worst
Create a free account, connect your Meta ads, and see:
- Your creatives ranked by performance, split by objective
- One card per creative: duplicates across ad sets roll up
- A daily trend line on every card, so you see building or fading, not just the total

See who your ads are really for
Create a free account, connect your Meta ads, and see:
- 3 to 6 customer personas Wilow suggests from your ads, and you can edit them
- Every ad placed with one persona, next to that persona's spend and results: ROAS for purchases, CPA for other actions
- Slice the report by offer, surface, type, emotion or readiness. Your first report on each ad account is free
Your account
This page is the free slice of Wilow
Create a free account and:
- See your own ads analyzed: connect your Meta ads and know which creatives are working
- Right next to your research: the brands you study here, in the same app
- Your saves come with you: ads saved on this page land in your account at sign-up
Flow
1References
Base ad (with your branding)
Add an imageor drag one in
Reference image (used for inspiration)
Add an imageor drag one in
Assets (Product shots or logo)
Add an imageor drag one in
+
2Prompt
Keep the base ad’s layout exactly: the same crop, the same headline block in the same place, the same small product line under it. Swap the leggings for the pair in the product shots.
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Borrow one device only: the line of type knocked out in white on solid colour blocks, stacked down one side.
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They are TWO-TONE and the two tones must stay clearly different: the waistband and side panels are the darker of the two, and the leg is the lighter.
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3Copy
Include all the copy you want to appear on the ad. Case sensitive.
Headline
OptionalMOVE LIKE YOU MEAN IT
Body copy
OptionalTHE ALL-DAY LEGGING
CTA
Optional
Extra
Optional
+ Extra
4Output
4:5 (Feed vertical)
Run
Generating
Download
New variant
Step 1 of 5

Build your swipe file of competitor ads
Create a free account and:
- Save any ad as you browse, from any brand
- Your saves come with you: ads saved on this page land in your account at sign-up
- A permanent swipe file: saved ads never expire

The strategy behind any brand’s ads
Create a free account and:
- Run a strategy breakdown on any brand you search
- Every report saved in one list, ready when you come back
- See the patterns across their personas, offers and formats
Every ad you create, kept in one list
Create a free account and:
- Every generation saved: newest first, with the date you made it
- Open any of them again: each one keeps its own page
- 50 free credits: enough for you to create 3-4 ads